Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion By Jay Heinrichs

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Rating: 9.3 (8221 reviews)
Author: Jay Heinrichs

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The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully “Cross Cicero with David Letterman and you get Jay Heinrichs.”—Joseph Ellis, Pulitzer Prize–winning author of The Quartet and American Sphinx Now in its fourth edition, Jay Heinrichs’s Thank You for Arguing is your master class in the art of persuasion, taught by history’s greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. Filled with time-tested secrets for emerging victorious from any dispute, including Cicero’s three-step strategy for inspiring action and Honest Abe’s Shameless Trick for lowering an audience’s expectations, this fascinating book also includes an assortment of persuasion tips, such as: • The Chandler Bing Adjustment: Match your argument to your audience (that is, persuasion is not about you).• The Belushi Paradigm: Before people will follow you, they have to consider you worth following. • The Yoda Technique: Transform a banal idiom by switching the words around. Additionally, Heinrichs considers the dark arts of persuasion, such as politicians’ use of coded language to appeal to specific groups. His sage guide has been fully updated to address our culture of “fake news” and political polarization. Whether you’re a lover of language books or just want to win more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, and truly enlightening, it not only teaches you how to identify a paraleipsis when you hear it but also how to wield such persuasive weapons the next time you really, really need to get your way. This expanded edition also includes a new chapter on how to reset your audience’s priorities, as well as new and improved ArgueLab games to hone your skills.

At this time of writing, The Mobi Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion has garnered 10 customer reviews with rating of 5 out of 5 stars. Not a bad score at all as if you round it off, it’s actually a perfect TEN already. From the looks of that rating, we can say the Mobi is Good TO READ!

Special Edition Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion with Free MOBI EDITION!

While this book does lay out the basics of rhetorical arguments in an understandable way, I would have legitimately preferred a dry, dull missive compared to this ego-laden attempt to seem cool and relevant. I kept waiting for the big reveal where the author revealed he was secretly using rhetoric as a way to accidentally turn his audience against him because that's what it felt like it was doing. I could not have imagined a more grating book for myself utilizing every single trick that turns me off as a reader. From the times he assigns manipulative rhetorical techniques to his family via anecdotes (but don't worry, his wife thinks he's hot!) that always show him to be reasonable and in the right if sort of bumbling and long-suffering, to his loaded pop culture references that reveal his misunderstanding and disdain a bit too much, it's a slog from start to finish.If I were asked to write a book from the point of view of a white, male, cis, liberal East Coast elite - who happens to get to write books all day in his cabin in Maine while his wife supports him - this is the book I would have written. If I were to write a book about why people dislike philosophers or political analysts or lawyers, it would look like this. It reads like a parody. But I suppose that this guy laughs all the way to the bank, so what do I know?I will say this, in terms of recognizing his audience and winning them over to his point of view, in my case, it was a hilariously bad rhetorical failure. I must conclude I am not the intended audience.Review is for the Kindle edition. It was readable and searchable and nothing seemed to be wrong with it aside from the contents.

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